Email sender guidelines FAQ
1. Sender guidelines enforcement
ガイドラインの実施日程 (すでに実施済みの制限はどうなるのだろう。緩む?)
- bulk sender 相手の日程 (全送信者には関係ないの?)
https://support.google.com/a/answer/14229414?hl=en
1.1. 段階的に拒否を実施
What is the timeline for enforcement of sender guidelines?
Enforcement for bulk senders that don’t meet our Email sender guidelines will be gradual and progressive.
In February 2024, bulk senders who don’t meet sender requirements will start getting temporary errors (with error codes) on a small percentage of their non-compliant email traffic.
These temporary errors are meant to help senders identify email traffic that doesn’t meet our guidelines so that senders can resolve issues that result in non-compliance.
In April 2024, we’ll start rejecting a percentage of non-compliant email traffic, and we’ll gradually increase the rejection rate.
For example, if 75% of a sender’s traffic meets our requirements, we’ll start rejecting a percentage of the remaining 25% of traffic that isn’t compliant.
1.2. one-click unsubscribe
Bulk senders have until June 1, 2024 to implement one-click unsubscribe in all commercial, promotional messages.
We’ll prioritize technical support for email delivery issues for bulk senders that meet all the requirements described in our Email sender guidelines.